Salinas SEO Needed

I have a local business and I am hoping to hire someone to help me out with Salinas SEO. The website that I have has all of the basics, I would just like some guidance on how I can add some rich content that will be valuable to all of my customers.

I am not sure about coding and everything else that may be involved with search engine optimization, but I am willing to learn if I have to. I want to be able to have a blog that is attached to my website so that I can make the most out of every possible avenue of optimization.